Nathan Clark is the founder, director, and curator of Toyotas Inc., a nonprofit museum dedicated to preserving Toyota’s vehicles, artifacts, and overlooked history. What began as a personal fascination with how things are built gradually evolved into a decades-long effort to document and safeguard Toyota’s engineering, culture, and community-driven legacy.

Over the past 20 years, Nathan has assembled an extensive collection of Toyota vehicles and artifacts spanning from the 1940s to the present day. His collection includes more than 100 Toyota vehicles, with over 30 currently owned, along with thousands of historical items—many sourced directly from Japan. The scope of the collection was featured in a multi-page spread in Toyota Cruisers & Trucks magazine when it had reached just half its current size.

Nathan’s background is rooted in engineering and operations. He is a U.S. Army veteran and holds a Bachelor of Science in Mechanical Engineering as well as an Associate Degree in Business Management. Professionally, he spent over a decade at National Auto Tools, where he served as Vice President of Marketing & Design, overseeing product development, quality control, and customer-focused design initiatives.

He currently serves as Director of Operations and Lead Engineer at Nanook Labs, where he developed a patent-pending passive tidal energy generation system. The project has undergone peer review in Alaska and is under consideration by multiple government and research entities, reflecting Nathan’s continued focus on long-term, systems-based problem solving.

At Toyotas Inc., Nathan’s role is less about ownership and more about stewardship. His approach to the museum emphasizes context over spectacle—preserving not only vehicles, but the ideas, experiments, and people that shaped Toyota’s reputation for durability and thoughtful design. His goal is to create a space where history is not just displayed, but understood, and where new Toyota memories can continue to form.

Phil Stetson has spent more than 35 years immersed in the Toyota ecosystem, building a career that spans parts operations, service management, accessory development, retail marketing, and community engagement. His experience reaches across nearly every layer of the Toyota ownership experience—from the dealership floor to enthusiast-driven events that helped define modern Toyota off-road culture.

Throughout his career, Phil has played key roles in parts and service operations, as well as the design, promotion, and installation of Toyota accessories. He was an early advocate for creative retail marketing, developing in-store and event-based displays that connected Toyota products with the lifestyle surrounding them. His work helped bridge the gap between corporate branding and enthusiast culture long before “brand experience” became an industry buzzword.

Phil is widely recognized for his role in growing and supporting the Toyota off-road community. During his tenure with TRD Parts4U and related initiatives, he focused on bringing Toyota’s off-road heritage and future into direct conversation with its owners. He was instrumental in the development and support of multiple sanctioned Toyota events, including the FJ Summit, Toyota Jamboree, and Toyota Roundup—gatherings that brought together thousands of enthusiasts and helped solidify Toyota’s presence in the off-road world.

Known for practical, outside-the-box thinking, Phil consistently approached projects with a focus on authenticity and long-term impact rather than short-term trends. His work has influenced how Toyota events are structured, how enthusiasts engage with the brand, and how community-driven culture can coexist with corporate standards.

At Toyotas Inc., Phil serves as a Director with a focus on community history, culture, and legacy. His experience helps guide the museum’s mission to preserve not only Toyota vehicles, but the people, ideas, and moments that shaped the brand’s relationship with its owners. His perspective ensures the museum reflects Toyota’s history as it was lived—not just as it was marketed.

Jisoo Clark is a Korean-born operations and logistics professional with a global upbringing and a strong foundation in hands-on technical and business skills. Born in Incheon, South Korea, she spent her early years studying and living in the Philippines and Japan before moving to the United States as a teenager—an experience that shaped her adaptability, cultural fluency, and work ethic.

She graduated high school with honors, earning the Navy Academic Medal and participating in JROTC competitive drill teams. During this time, she also completed multiple welding certifications, developing practical fabrication skills that continue to inform her work in inventory handling and mechanical systems.

Jisoo has pursued continued education across both technical and business disciplines. She has completed coursework in computer science, holds a Python III certification, and has self-taught foundational CAD design and 3D printing. She is currently enrolled full-time in a business degree program while working as Accounts Receivable for a regional distribution company, gaining real-world experience in financial operations, documentation, and organizational systems.

In addition to her professional role, Jisoo co-manages a small portfolio of short-term rental properties, where she has been responsible for guest relations, scheduling, maintenance coordination, and operational logistics. This experience strengthened her ability to manage complex workflows, accountability, and customer-facing responsibilities.

As a Director at Toyotas Inc., Jisoo plays a key role in inventory management, cataloging, logistics coordination, and organizational systems. Her work ensures that historically significant vehicles and artifacts are properly documented, handled, and preserved with long-term stewardship in mind.

Jisoo brings a rare combination of technical aptitude, operational discipline, and business-focused thinking to the organization. Her role bridges the physical demands of artifact preservation with the administrative structure required to sustain a growing nonprofit institution.